Frameworks
M.O.E.D.A: Structuring Irresistible Offers
Sep 15, 2025
Your offer is the foundation of your business. If the offer is weak, the best AI copy in the world cannot save it. We use M.O.E.D.A to audit offers.
- Measurable: Can you put a number on the result?
- Obvious: Is it easy to understand in 3 seconds?
- Exclusive: Is there a unique mechanism only you possess?
- Defined: Is there a clear timeline (e.g., "In 30 days")?
- Actionable: Is the first step clear (e.g., "Book a call")?
Before running any Sales Agent in STRATA, ensure your Codex's "Offer" section passes the M.O.E.D.A test.