The D.O.R.E.S Framework for Audience Analysis
Oct 08, 2025
Knowing your customer's demographics (Age, Location) is useless. You need to know their psychographics. Enter the D.O.R.E.S. Framework.
D - Deep Pain
What keeps them awake at 3 AM? Not "I need software," but "I'm afraid of being replaced."
O - Obscure
Why have they failed before? What obscure obstacle stopped them? e.g., "The tech was too hard to learn."
R - Results
What is the tangible, bankable result they want? e.g., "$2,000/mo in recurring revenue."
E - Execution
What is the mechanism? How do you actually deliver the result? e.g., "AI-Powered Context Slicing."
S - Specifics
Who exactly is this for? e.g., "Freelance consultants earning $5k/mo+."
When you feed these 5 points into STRATA, our agents don't just write generic copy; they write copy that attacks the customer's specific anxieties and offers a specific cure.